Monday, September 10, 2018

Reviews allow you to have additional keywords on your main product listing

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Quality vs quantity:

Amazon looks for quality – they want high-quality reviews from real buyers. Clearly, the amount of reviews you get is less important for ranking than you would imagine, but it is still important.

Amazon now shows verified purchasers which is a very important step for Amazon. In 2015, Amazon had a big shake-up where it took down lots of reviews that it believed were fakes because it allowed you to review a product without actually purchasing it directly from Amazon.

So, a lot of people took advantage of that and paid a dollar per review on places like Fiverr. Then Amazon got in all sorts of trouble with the FTC in America, so that has now been banned. This explains why reviews from verified purchasers carry more weight than those that are not verified.

Strictly from an SEO point of view, verified purchases along with the authority of the reviewer are the two factors that anecdotally suggest that there is a direct correlation between having those and ranking higher. There’s no correlation, however, if you get reviews without the verified purchase.

Keywords:

Because the spaces on your product page for keywords are limited, it makes sense to optimise all areas of your product page. So, your reviews are very valuable real estate and should be treated as such. Reviews allow you to have additional keywords on your main product listing. These additional keywords add up and make a real difference when it comes to ranking in the search engine.

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